These factors have very specific identity and access management (IAM) requirements – and failing to deliver on them can have very negative consequences for any brand.
Alongside providing a seamless UX, digital marketers and CX professionals will also be hyper aware that security is paramount for building customer trust.
When deploying self-service account management, linking it to the organisation’s customer relationship management (CRM) system is vital.
There are a few key ways that digitising delegation processes can make a considerable difference to an organisation’s identity management practices.
Most importantly, prioritising identity management means that marketers and the wider business can promise that the ID data of customers is being protected and managed in the most efficient way possible.

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