The popular mobile video app TikTok is a gold mine, featuring everything from dancing to angry voicemails, snappy rants, and brilliant sketch comedy.
The TikTok algorithm is a bit of a black hole — like most social media sites, the company is pretty hush-hush about how they choose to promote content.
Tapping a heart does more than just boost creators’ egos — it also trains TikTok’s mysterious algorithm to suggest more videos like it.
But as Vice reported some TikTok users believe that even tapping the “Share” button will expose a video to a larger batch of TikTok users.
But directly interacting with the app can better shape your For You page to show you the videos you’re actually interested in.

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