Farm to retail agritech startup, Crofarm, said it has raised $1 million in a funding round led by Smile Group, and entered the business-to-business-to-consumer (b2b2c) space with the launch of Otipy, a community-based platform that connects consumers, resellers and farmers.
The 2017 Tech30 startup, Crofarm supplies fruits and vegetables to over 5,000 retailers, which is sourced from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.
Crofarm was founded in April 2016 by Varun Khurana and Prashant Jain, and this is their second venture together.
Their previous venture was MyGreenBox, a smartphone-based grocery delivery platform, which they sold to SoftBank, backed by Grofers in 2015.
The company also announced partnering with InnoVen Capital to raise venture debt as part of this round.

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