It’s important for any brand to have a personality, which is why the design for Anecdote candles relies on what’s already been written to inform its simple and stunning design.
The type-face is organized, and playful enough to match the candle’s fun descriptions.
“Anecdote Candles is a California based candle company, with a focus on all-natural coconut-soy wax candles.
Luckily for us, each fragrance already came with a playful anecdote or sentimental story.
With subtle warm tones, nuanced type, and an organized design, everything fell into place.

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