Internet companies like Urban Company, MakeMyTrip, Dunzo, HealthifyMe, and Zomato are changing their social media handles and app icons to promote wearing face masks as a hygiene practice amid the COVID-19 pandemic.
Within two weeks, the initiative has garnered 100 million outreach across digital platforms including WhatsApp, Twitter, Facebook, and Instagram.
“Given the immense response we have received, we will have more brands join #ApnaMask in this critical initiative.
We believe some of these steps will be helpful in building habit changing behaviour towards wearing homemade masks,” Poonam Kaul, Co-founder of ApnaMask, said.
Under this pledge, Crowdera has already extended its support to companies like Rapido, Repos, BYJU’S, SirfTaxi, and Tartl to engage their employees and partners in fundraising for the COVID-affected workforce.

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