Marketing Podcast with Mathew SweezeyToday’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey.
His latest book is The Context Marketing Revolution, where he asserts that we have entered the post-attention era in marketing.
On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.
Why you need to have a strong understanding of your customer experience to succeed at context marketing.
This episode of the Duct Tape Marketing Podcast is brought to you by LinkedIn Marketing Solutions.

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