After all, there’s a reason roughly 114 million Valentine’s Day cards are exchanged each year — it’s what’s become expected of us.
How Valentine’s Day Began and EvolvedAncient RomeThe roots of Valentine’s Day are cited by some sources to lie in the ancient Roman festival Lupercalia, largely because it took place annually on February 15 — the day after what is today the observed date of Valentine’s Day — and involved some very primitive forms of courtship and matchmaking.
In 2017, a series of Google Doodles shown in the days leading up to Valentine’s Day highlighted the stories of pangolins, the only mammal species with scales, as they give each other Valentine’s Day gifts or serenade their mates.
2018 to Present DayIn recent years, we’ve seen Valentine’s Day marketing go completely digital with an emphasis on social media marketing.
What Marketers Can Learn from Valentine’s Day MarketingLike so many other holidays, Valentine’s Day has experienced a transition into pop culture that has shaped the way it’s perceived, discussed, and celebrated.

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