For the first time, corporations have been keen to look like they are agreeing with the fact that Black lives do indeed matter.
I knew that it wouldn’t be the last time I’d have to make the case for not commodifying Black lives.
The Black Lives Matter movement isn’t a trend to be commodified.
I repeat, the Black Lives Matter movement should not be commodified.
The ice-cream brand made its alliance to Black Lives Matter clear in 2016 following on from Ferguson’s protests for Mike Brown (image from that statement shown top).

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