With the overall increase in sales, both online and offline retail are expected to grow, each at their own pace.
Bricks vs. Clicks: Consumer Shopping HabitsModern customers’ attitude toward both online and offline retail is nothing short of complex and ambivalent.
Adopting an omnichannel, or bricks-and-clicks, model appears to be the most viable way to strike a balance between the worlds of online and offline retail and reap the benefits of both forms of commerce.
What is more, the latest solutions for the integration of online and offline retail can bring this mixed strategy closer to the average business.
And the retailers who resolve to ride the bricks-and-clicks wave will be able to bridge the gap between online and offline retail experience and gain a competitive edge in the rivalrous retail market.

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