As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone.
I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising.
Whether it’s coordinating a curbside pickup, asking about current business hours or seeking information about products, it’s happening on the phone.
These benefits aren’t news to businesses that depend on phone calls for leads, or to the vendors that serve them with Call Analytics platforms.
And all of this information is bang up to date, resulting from our inquiries over the past couple of months.

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