Marketing Podcast with Jonah BergerPodcast TranscriptOn this episode of the Duct Tape Marketing Podcast, I visit with author and Wharton School Professor Jonah Berger.
As an academic and a marketing expert, Berger has been studying human and consumer behavior for decades.
So much of what happens in business is about changing people’s minds.
But when we go to change people’s minds, we often focus on pushing them towards our way of seeing things.
This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

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