“I don’t know why people are reinventing the wheel,” said Martin Splitt, search developer advocate for Google, during our crawling and indexing session of Live with Search Engine Land.
These techniques may create problems for web crawlers, which increases the likelihood that those crawlers skip your links.
Another common issue arises when SEOs and developers block search engines from accessing certain content using the robots.txt file, still expecting their JavaScript API to direct the web crawler.
“Oftentimes, people are facing a relatively simple problem and then over-engineer a solution that seems to work, but then actually fails in certain cases and these cases usually involve crawlers,” Splitt said.
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