How have brands and creative teams risen to the challenge of adapting in a pandemic?
Lumen Research has found that consumers are indeed looking for different messages from brands – even if on a subconscious level.
These creative brand activations helped emphasise government guidance on social distancing, but also the inherent power of these iconic brands where design distancing proves no barrier to immediate consumer recognition.
(@ThisAlissa) April 7, 2020Creativity matters alwaysOf course, this is just a fraction of the inspirational brand design that I’ve seen from the global creative community, and the list will undoubtedly continue to grow.
Creativity matters always, yet in times of uncertainty and rapid change, creative brands serve an even more critical role, helping to visualize information, amplify public messages and bring people together in shared experience.

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