Developers buying software is the most important trend in software today.
From my vantage point as an enterprise software investor at Scale, the most important trend to watch is what is happening with developers buying their own software.
Content marketing efforts steered them to landing pages where they reached out to inside sales teams, a novel sales motion for the time.
Creator-User-BuyersSlack, Trello, Airtable, and Notion were all built by product teams (engineers and designers) for product teams before spreading to other parts of the organization.
(As an aside, this also implies that vertical, field, or non-office software still requires product teams to innovate on behalf of customers.

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