In 1964, writer Ralph Caplan joined a panel of design industry bigwigs at the International Design Conference in Aspen for a lofty-sounding thought experiment: list the best expressions of design of the era.
Caplan considered the sit-in a high example of “situation design,” which is akin to a specialization widely known today as user experience (UX) design.
“There’s a difference between making things right and making things nice.”Judith Ramquist, Ralph Caplan, 1925-2020.
“By Design (Caplan’s 1982 book) is the bible of design for many of us,” Birsal says.
They create funny situations.’ Ralph, like the best comedians, created situations about design, and used humor to make us understand his point.

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