However, Durex is inviting people to let go of some archaic norms in a new campaign, Let’s Not Go Back To Normal, which seeks to prompt a change in attitudes surrounding sexual health.
As part of the campaign, the contraception brand created a manifesto that appears across its imagery, touching on everything from ‘making rubbish excuses for not wearing a condom’ to ‘shaming women for even carrying one’.
“Everyone is talking about going back to normal.
Truth is, ‘normal’ is rooted in a lot of outdated conventions and when it comes to sex, we can do better,” says Ben Wilson, global category director of sexual wellbeing at Durex’s parent company, RB.
Credits:Agency: Havas LondonCreatives: Greg Ormrod, Thomas WorthingtonRB Global ECD & creative partner: Elliot Harris

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