But employee branding takes influencer marketing to a whole new level.
Expertise matters even more when it comes to brands that sell to other businesses – B2B companies.
Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.
He advocates that B2B companies need to “stop employer branding” and “start employee branding.”I couldn’t agree more.
In fact, Haley Aerospace’s Aly Yale considers employee branding “most important by a landslide” for B2B companies compared to customer-facing branding.

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