Brief:Facebook unveiled Facebook Shops, a new feature to help small businesses in the U.S. turn their social media profiles into digital storefronts.
The company is working with e-commerce partners including Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to support small businesses with Facebook Shops.
In most cases, Facebook Shops will act like an online catalog for businesses, whose customers will have to leave Facebook and complete a purchase on a separate website.
For Facebook, small businesses are an important part of its clientele, making up most of its more than 8 million advertisers worldwide, Zuckerberg said.
As many as 30,000 small businesses in more than 30 countries were eligible to receive a grant from the company, per an announcement.

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