Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand.
Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now.
Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live.
Facebook Live ProducerA new Facebook tool called Live Producer lets page managers take greater control of their live broadcasts.
Facebook Pauses Work on Other ProjectsAs Facebook works on developing these additions to Facebook Live, it’s halting work on other products such as those that encourage in-person gathering.

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