The issue was made worse, on Friday, with the cancellation of key events like fashion weeks in Paris, Milan and London, which typically account for significant revenue for PR firms.
Fashion brands have long been asking for greater accountability from their PR agencies, as digital media enables the kind of tracking that placements in glossy magazines never did.
The only thing that seems clear in the fashion industry is that going back to ‘business as usual’ is not an option.
“We see very positive signals.”We’re tracking the latest on the coronavirus outbreak and its impact on the global fashion business.
Here’s What DoesHow to Talk to Customers During the Coronavirus PandemicWhat Does a Modern PR Agency Look Like?

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