In today’s post, we get the low-down from Ali Alvi Q&A / featured snippet team lead at Bing.
Alvi (under) states that beautifully – for Q&A, Google uses the term “featured snippets.”So those results right at the top, front and center are simply blue link snippets that are featured.
Now you know how Bing creates the ‘blue link descriptions’ when it doesn’t like your meta description.
Identify the implicit question that is closest to the user’s question and, bingo, you have the “best” answer / Q&A / featured snippet.
For me, that feeds back into the idea that people who search on Bing or Google are their clients.

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