Social Media Stories Are Replacing UpdatesSocial media updates are getting old.
New generations are leaning towards new social media formats, like live videos and stories.
Story-telling is re-defining social media making it faster, more creative and quite ephemeral.
Stories live for 24 hours only and contain seconds-long glimpse of people’s lives.
If you needed any proof of this new social media phenomenon, here are some of the most recent stats:According to Instagram itself, stories are published by 500 million users daily and a third of the most popular stories are done by businessesA quarter of Millennials and Gen Z users look for Stories of the products before buyingOne of the main reasons users love stories is that they like “unedited and authentic content” (according to Facebook)Social media stories can boost engagement, build brand awareness on several popular social media platforms, beyond Instagram:

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