Five Steps to Positioning Your ProductDecember 1st [email protected] svikashk Vikash Building, the JIRA alternative software teams loveIf building products is hard, positioning your product is harder.
It tells you the value your customers get from your product and which aspect of your product is key to them.
For companies in a hyper-competitive market, like CRM, product features and benefits usually match those of competitors.
The tone and the angle you use to position your product will depend on the market and the buyer’s state of mind you’ve surmised from steps 3 and 4.
Of course, like everything in building products, your positioning will go through iterations, change, and evolve.

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