As the Coronavirus pandemic wreaks havoc on businesses around the world, many companies may be unsure of what role their customer advisory board (CAB) should play during the crisis.
Others that were interested in initiating a CAB program are putting their plans on hold until after the crisis has passed (however long that may take).
Here are five things you should do now with your customer advisory board during the Coronavirus pandemic.
Start your programIf you don’t have a CAB program, or you were considering initiating one but you’ve put your plans on hold, now is actually a great time to get started.
Accordingly, the pandemic presents an ideal opportunity for your company to demonstrate proactive leadership by gathering executive colleagues and determining pragmatic solutions to current business inhibitors.

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