As part of this initiative, Flipkart is conducting a pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.
According to a press release issued by Flipkart, the pilot aims at ensuring that the existing plastic packaging in the system is recycled and reused.
Under the program, Flipkart will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart Wishmasters (the delivery personnel) for its proper disposal, at the time of product deliveries.
The Indian ecommerce giant aims to move towards 100% recycled plastic consumption throughout its supply chain by March 2021.
The company is also committed to maximising the recycling of single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption.

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