But it’s also the week publishers started seeing campaigns coming back in China.
In a Digiday poll of 50 publishers, 86% said advertising had been negatively impacted by coronavirus, (27% branded content, 18% commerce and 6% subscriptions).
EMarketer revised its ad spend forecast for China Mar.
The number of business-to-business branded content campaigns were down 9%, compared with the weekly average, for the week ending Mar.
That’s the least decline compared with other sectors like retail, banking and travel, according to branded content research firm DM Squared.

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