As lockdown measures loosen, location data can help businesses understand how audiences are adapting and enable them to market to customers that are ready to buy.
the number two, the number three, the number four player in the space has an incredible opportunity grab market share,” he added.
On the other hand, “reopening is different than reemergence,” McCall said, noting that states lifting restrictions does not necessarily equate to customers returning to brick and mortar shops.
Location data is one resource that can help brick and mortar businesses identify which audiences are reemerging and market to them as they form new, post-pandemic habits.
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