How Our Financial Products Company Got Acquired After Only 15 Months

I am Zhong Li, Co-founder of Finty, Singapore’s first rewards-based financial marketplace that focused on credit cards and personal loans.
It’s the first financial marketplace in Singapore to offer cash rewards (Finty rewards) based on a revenue-sharing model.
In Jul 2018, Finty was acquired by Australia financial comparison leader, Credit Card Compare (CCC) for a seven-figure sum, 15 months after the company was launched.
I worked on different financial products and my job was to push their take ups through digital channels.
As we focused on paid media, we got quite a good understanding of Google, Facebook, Instagram advertising platforms.

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