Astrology has a long history of providing people with the sense of certainty that they crave during uncertain times.
As a new age practice that rose to prominence in tandem with the decline of organised religion, astrology has always resonated with certain pockets of the population.
More recently, it has experienced a surge in popularity not seen since the 70s, primarily among everyone’s favourite age group to accuse of being self-absorbed: millennials.
“New spirituality is the new norm,” trend forecasting company WGSN declared in its 2017 report on millennials and spirituality, which tracked trends such as full-moon parties and alternative therapies.
Similarly, a 2018 report by IBISWorld found that Americans spend as much $2.2 billion every year on mystical services including palmistry and tarot reading.

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