The digital fitness industry has boomed in the last few years.
According to reports, the digital fitness industry generated $3.6 billion in revenue for the US alone in 2019.
Ramping up digital opportunitiesAmid the coronavirus outbreak, Peloton and other digital fitness brands have found themselves in a more fortunate position than their brick-and-mortar counterparts.
Les Mills, which offers on-demand digital fitness solutions as part of its membership, had opened up its digital platform for free to club partners and schools.
If lockdowns continue, however, it could be the case that we see more investing in digital solutions during the interim.

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