Sales were falling off a cliff and, as a non-essential business, his picture-framing store had to close.
Moaven began waking up at 2 or 3 in the morning, wondering how his business would survive, and how he could continue to pay his employees.
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It seems to be in the blood of many business owners I’ve been following since the start of the pandemic.
“This really showed us that the retail economy is going towards 100% online,” Sapar said.

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