I knew setting up one’s own business is not a cakewalk.”However, seeing how unhappy she was with the regular grind of an IT job, her husband who was then a business head in Flipkart encouraged her to start her own online business.
“I knew I could start a business in the artificial jewellery segment because I had a passion for it and understood customer trends.
Today, 85 percent of the business comes from online retail, of which 75 percent comes through Flipkart alone.
In addition, I found a great partner in Flipkart at every step of my journey as an online business – from onboarding to listing to addressing technical glitches,” she adds.
Sharing a key learning on why sellers must pay attention to packaging, Prachi says, “Jewellery is often delicate.

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