By the summer of 2016, Marie Outtier had spent eight years as a consultant advising media agencies and martech companies on marketing growth strategy.
Analytics are vast and unwieldy, so theirs was a no-brainer proposition with a market crying out for solutions.
A few months later, they had a huge opportunity when the still 100% bootstrapped company was selected for Techcrunch Disrupt’s Startup Battlefield competition.
Interviewed by TechCrunch, they explained their proposition: Marketers wanted to know where a digital marketing campaign was getting the most traction: Twitter or Facebook.
It’s tougher than ‘normal circumstances.’ It’s a bit like running a marathon, but with a fridge on your back.”

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