RIPT Apparel is your destination for nostalgic, pop-culture parody and limited edition mashup artwork sold on t-shirts, hoodies and more.
RIPT Apparel was created by myself and two of my oldest friends, Matt Ingleby and Paul Friemel.
I dug into the source code and tried to determine their daily sales.
While we didn’t discover anything super concrete about their daily sales volumes, we did discover the true genius of their business model – they carried no inventory!
About 2 months ago, we followed up with RIPT Apparel to see how they’ve been doing since we published this article.

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