A landing page is a standalone webpage created to support a specific marketing campaign or targeting a particular search term.
That means the first step in creating any compelling landing page is to understand what it is that the page will offer and how you can express that compellingly and concisely.
For example, a typical landing page hierarchy might look something like this:A landing page should combine your value proposition, benefits, features and social proof.
Monitor, Iterate And TestNo team will create the optimal landing page on their first attempt.
Once you launch your new landing page, you must monitor it carefully using a session recorder like Hotjar or Fullstory.

Comments to: How To Create A Compelling Landing Page — Smashing Magazine

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