Based on our ( Dashly.io ) experience, we prepared a list of tipson how to return customers.
This is how the churn rate is calculated:It’s hard to say what churn rate can be considered acceptable.
Much depends on the age of the company: in startups, for example, the churn rate is the main issue as it can reach 15%.
It is commonly considered that for SaaS services, the churn rate should not exceed 3%.
To do this, they divided all of the churn customers into two groups: quick-churn and late-churn.

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