Behind Google Ads, Facebook Ads is 2nd largest ads platform in the world.
Facebook Ads allows advertisers to reach users across all of Facebook’s main properties; Facebook itself, Instagram, Messenger and (soon) WhatsApp.
Facebook Ads lets advertisers target users using a variety of methods.
The range of targeting options available to advertisers has changed frequently throughout the years, at times increasing and at others reducing.
Once I’d accepted this, I was able to share the audience I’d built to a freshly-created Facebook Ads account, and start running ads targeted to the audience almost immediately.

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