So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward.
From the graph above, you can see the almost immediate growth we expereinced as a result of this new strategy.
However, I’ve learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy.
As marketers, we’re often tasked with writing about less-than-thrilling topics, particularly if these topics are part of a keyword-driven strategy.
ConclusionUltimately, it can be difficult to stay creative when your department is primarily focused on using technical SEO to achieve major goals.

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