E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense.
Facebook and Instagram Broad Audience TargetingFor Facebook ads and Instagram ads, this particular advertising strategy is called Broad Audience Targeting with Dynamic Ads for Products.
Enter Broad Audience Targeting with Dynamic Ads for Products.
With Google’s dynamic display ads for retail, aka dynamic remarketing, you can pull from your product catalog to show the exact product or products the customer was browsing.
With dynamic product ads and remarketing ads, now e-commerce advertisers can focus on the million and one other things on the list.

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