How to Use LinkedIn for Competitor Research

#1: Adjust LinkedIn Profile Privacy Settings Before You Research CompetitorsBefore seeking out insights about your competitors, first review your own LinkedIn presence to ensure you’re not leaving yourself open to sharing valuable information about your own business.
From here, consider modifying these privacy settings for your LinkedIn profile.
Allow “Only You” to See Your ConnectionsBy default, your 1st-degree connections can see your list of LinkedIn connections.
#5: Explore Competitors’ LinkedIn PagesThe information detailed on a LinkedIn page is akin to a website’s About page so you’ll likely already know most things here.
#6: Turn Competitor Insights From LinkedIn Into Actions for Your BusinessYou can gather a wealth of information via LinkedIn, but for that information to be valuable, it needs to be focused and purposeful.

socialmediaexaminer Member since June 14, 2020

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