How We Increased Time on Site from 4 min to 9 min with Audio Articles

How We Increased Time on Site from 4 min to 9 min with Audio ArticlesMany of our blog readers have asked us about the “Listen to This Article” widget at the top of (almost) every post on our site.
Megan Leap: Audio content and voice-activated content has been top of mind for Jay Baer (our fearless leader) for a while.
Since we were new to AI-gernerated audio content (but not audio in general), we decided to do a quick test and add the “Listen to this Article” widget to four of the most popular articles on our site and see whether the functionality increased time on site.
Megan Leap: Bingewith continues to add audio players to more articles every month.
Anthony Helmstetter: Does the subscriber / publisher, in this case, Convince and Convert, pay based on the number of audio articles?

convinceandconvert Member since June 15, 2020

Loading + Follow Following

Providers of social media strategy, content marketing and word of mouth strategy to the world's most interesting brands.