A large influencer and celebrity campaign that sent big names like Sofia Richie, Armie Hammer, and Winnie Harlow to Saudi Arabia to post about a popular music festival is drawing heavy criticism online, including from other top influencers who said they turned the deal down.
MDL Beast, an electronic music festival held in Riyadh, Saudi Arabia, over the weekend, allegedly flew in famous people from around the world to attend and post about the event.
Influencers who oppose the effort say it’s an attempt by the Saudi government to “positively promote travel” to the country.
The timing of the influx of posts promoting the music festival is interesting, as five men were sentenced to death on Monday for their roles in Khashoggi’s death.
After Hammer posted an Instagram about the “cultural revolution” he said was happening in the country because of the music festival, a debate began in the comment section.

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