Fashion brands tend to follow each other into unknown territory, so it’s likely that a few leaders will set the pandemic standard for presenting online.
Instagram, already fashion’s go-to, is no exception, making a strong play for digital fashion week hub status.
Fashion brands already design their runway shows to pop on Instagram with elaborate sets and front rows full of popular influencers.
“These last three months, we have seen a huge shift in the way fashion is using Instagram,” said Chen.
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