Instagram is finally preparing to copy Snapchat’s most popular feature, and one of the few it hasn’t already cloned.
Instagram has prototyped an unreleased ephemeral text messaging feature that clears the chat thread whenever you leave it, a Facebook spokesperson confirms to TechCrunch.
How Instagram Disappearing Messages WorkWhen users enter this mode by swiping up from Instagram Direct message thread, they’re brought to a dark mode messaging window that starts as an empty message thread.
The ephemeral messaging feature is not currently not publicly available but a Facebook spokesperson confirms to me that they are working on it internally.
Instagram’s version of Stories rocketed to 500 million daily users compared to just 218 million users on Snapchat as a whole.

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