In our initial prototypes, I played with both vertical scrolling of the products adjacent to the video, and horizontal scrolling below the video.
For horizontal scrolling, both a standard browser overflow scroll and a carousel were explored, even though carousels have been found to be ineffective.
Horizontal scrolling also harmonizes well with the playback bar of the video itself.
I imagine a strong case could be made for horizontal scrolling when there’s close integration with video playback with minimal user interaction.
For this project, two-way coupling was implemented, meaning that the state of the video content affects the web content, and vice versa.

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