Jennifer Lopez poses with the Fashion Icon Award and Tom Ford | Source: Getty ImagesNEW YORK, United States — Kohl’s Corp said the coronavirus crisis would have a material impact on results this year as it removed eight brands including Jennifer Lopez, Juicy Couture and Popsugar from its stores and warned demand for women’s apparel would remain weak.
Shares in the department store chain, which shut stores across the United States due to lockdowns to halt the pandemic, fell about 8 percent after it reported a bigger-than-expected first-quarter loss.
Kohl’s had been struggling in women’s apparel even before the pandemic as consumers shifted to online shopping and fast-fashion brands.
“Exiting them (the 8 brands) will create focus and clarity on the brands that will continue,” Gass said.
Kohl’s, which has partnered with Jennifer Lopez for about a decade and began selling Juicy Couture in stores in 2014, will also cease selling Dana Buchman, Mudd, Candie’s, Rock And Republic and Elle.

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