Retailers across the UK, North America and western Europe are currently in dire straits as the coronavirus lockdown brings footfall to record lows, with shopping centres and high streets faring particularly poorly.
The challenge for retailers is to reinvent how they market to, serve and deliver consumers.
Here, western retailers can learn from China, a country whose approach to retail was already ahead of the west – particularly in terms of how it blends with technology, entertainment and social media.
The coronavirus pandemic brought about even more opportunity – and need – for innovation in Chinese retail, and their solutions could help western retailers rise out of their current slump.
Here are four innovations that western retailers can learn from.

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