But the amount of time it took social commerce platform Meesho to raise series A funding, and the ambiguity that followed was extremely challenging for Vidit Aatrey, the CEO of Meesho.
Vidit Aatrey, Founder and CEO, MeeshoVidit says, “That’s when I learned the most.
After completing his BTech from IIT Delhi, Vidit worked with ITC and InMobi in the early days of his career.
Meesho, which literally means ‘Meri Shop’ (my shop), provides potential entrepreneurs with a virtual shop, who otherwise would find it difficult to start a business.
Meesho sounded like a marketing gimmick, a fad that exists this year and will go away tomorrow,” says Vidit.

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