Photo: Jacopo Raule/Getty ImagesWhen Covid-19 began to grind all kinds of activities to a halt, fashion folks began to immediately wonder what the lockdown might mean for fashion week.
On Wednesday, WWD reported that organizing body Camera Nazionale della Moda Italiana would host the first Milano Digital Fashion Week from July 14-17 to showcase women’s and men’s pre-collections for next spring in addition to spring 2021 men’s collections.
The news follows on the heels of the cancellation of London Fashion Week Men’s, which was also slated to take place in June, and which has also announced the adoption of a digital and gender-neutral format.
What exactly a digital fashion show looks like will vary from brand to brand, president of the Camera Carlo Capasa said.
Capasa mentioned that the Camera is still operating under the assumption that Milan Fashion Week women’s will be happening from September 22-28.

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