O2 and Virgin Media merger could “trigger a ripple effect” in UK market

The merger under discussion between O2 and Virgin media has been confirmed today, and the move could bring about seismic changes in the UK telecoms industry.
A combination of O2 and Virgin Media is a natural fit.
“In the long run, we believe it would be better for the JV to retain the O2 brand at the expense of Virgin Media.
A multi-brand approach serves only to duplicate costs and risks confusing customers.”As far as the deal’s effect on the wider UK telecoms market, Mann argues there are some clear losers.
It also looks certain to scupper its virtual network partnership struck with Virgin Media in 2019.

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